The legal cannabis industry is still experiencing growing pains. Consumers aren't quite there yet on brand loyalty. It is starting to shift though. Consumers are starting to look for certain brands, especially ones that understand how to create a customer experience. When developing packaging for your products, it is essential to think about your brand story and how to connect with your target audience. More often than not, your cannabis packaging is going to be behind a glass case in a dispensary, lined up next to other similar products. There isn't the same level of brand loyalty and familiarity as can be found in other markets yet, and there are many studies out suggesting that Millennials are less likely to stay loyal to a particular brand anyways. Rather than seeing this as a hinderance though, think of it as a way to continuously capture new clients if you position your brand and your packaging design correctly.
This is where The Kind Creative can help you. We work closely with our clients to make sure that we create eye catching packaging that stands out on the shelves. We know that your packaging needs to command attention and be both functional and creative. If you don't believe us, check out this teaser video for some behind the scenes look at our clients Little River Family Farms and the work that went in to designing their new packaging line. We are also in the midst of a complete packaging line design of incredible CBD products from Maine. Stay tuned for a look at that new creative. Need help with your packaging? Let's talk about how we can help your brand stand out on the shelves.