With CBD becoming a growing presence in the health, beauty and food scenes, we figured now was a good time to pause and get a baseline on what CBD actually is. Cannabidiol, or CBD for short, is one of a myriad of cannabinoids found in the marijuana plant. CBD is being touted for its ability to have many of the healing qualities that many medical marijuana advocates love the plant for, without the mental and physical "high" often associated with it. It's become such a hit, even the World Health Organization recently issued a statement agreeing that there are health benefits to be found with CBD. Some of the benefits with CBD have been linked to treating chronic pain, seizures, anxiety and depression, among many others.
if you think you might be interested in exploring the health benefits of CBD, check out this breakdown of the most common ways to use CBD:
CBD Oil can frequently be substituted for other oils such as olive oil when cooking. This makes it easy to incorporate CBD into many of your favorite recipes. If you're looking for inspiration, check out our CBD Cocktails that we partnered with Zenbarn to make. These incorporate CBD Simple Syrup to give them that extra health kick. As with other forms of edibles, it is important to note that these can take several hours to kick in, so dose them on the cautious side until you're sure of how much to take.
Tinctures are often taken sublingually, or dropped under the tongue. Basically the opposite of edibles, things taken sublingually hit you the quickest. If the idea of drops under your tongue is a little too intense, you can always mix a few drops into some water and drink it that way.
Vapes are another common way to consume both THC and CBD. Vapes are a great tool for "smoking" without the painful burning to your lungs.
Increasingly we are seeing CBD being added to things such as massage oil, hand lotions and more. Think of it sort of like IcyHot but without the chemicals and all the natural healing goodness of hemp. The anti-inflammatory properties can help with aches and pain, and can be a great relief for topical ailments such as psoriasis. Healing Harbors out of Maine, a KIND Creative client, produces many wonderful topical CBD products.
It's likely we will see more CBD products come to market, which means how you position your brand and design your product packaging will be essential. We love to create packaging that stands out and help our clients build their loyal customer following. Connect if you want to talk about how we can help your CBD brand.