Likely by now, we have all heard about the various strains of cannabis. Most marijuana consumers understand the differences between indicas and sativas. Even digging deeper into when and how to incorporate CBD and THC into our lives has become commonplace in the ever developing marijuana marketplace. Now a new chemical component is taking the marketplace by storm: Terpenes.
What are terpenes? Chances are, marijuana consumer or not, that you’ve experienced them before. Google’s definition is: “any of a large group of volatile unsaturated hydrocarbons found in the essential oils of plants, especially conifers and citrus trees.” Basically, they are naturally occurring essential oils that are found in many plants and even a few insects.
In the specialty food world, we are already accustomed to discerning between the flavor profiles of consumables like coffee, wine and beer. In fact, terpenes are even responsible for the flavors in beer hops. Terpenes provide the same sort of differentiation in weed strains.
Flavor profiles aside, paying attention to terpenes can be good for your health too. Certain terpenes have been linked to a myriad of health benefits. This is beneficial for medical marijuana patients because it can help them identify strains that are better suited for treating their malady. For example, Limonene is the terpene commonly found in citrus fruits. It’s also used as a mood booster and stress reliever. Another common one is Linalool, which gives lavender its floral aroma. You can probably also guess what is beneficial about Linalool then; it’s great at relaxing the body.
Understanding terpenes is just one more step to set consumers and producers apart in the marijuana marketplace. There are many resources online, such as this article on Leafly that make it easy to understand and identify which terpene is right for you.
Why are we--a design and content cannabis firm--thinking about terpenes? Well, one of our incredible clients has asked us to design an identity and packaging a for a new brand that focus on terpenes rather than strains. And of course, we had to understand more about terpenes and what can we learn about them to help influence our design choices. Stay tuned as we develop a new boutique cannabis line that will be launching soon.