We are riding a green wave in America as more states come on board with legal recreational marijuana for adults 21+. Navigating the sea of packaging options for marijuana can be stressful. Air-tight, odor proof, child resistant, tamper proof, food grade, BPA free; choosing the right packaging can be a bit of a daunting task. Plus, not only does the packaging design need to be attention-grabbing on a dispensary shelf but it must also meet the strict state regulations.
As the marijuana market expands, it’s going to be even more important that the design on the outside of your packaging is just as high quality as the product inside. Working as a branding and design partner for cannabis brands, we’ve been keeping a close on what’s trending as the market continues to grow. Here are our top six packaging design trends that we think will take hold in 2019.
#1 Step up Your Printing Game.
Labels are an important piece to your product and company’s identity. Customers are visual beings first and foremost – they pick something up because it looks cool. There can be a huge difference in the amount of attention you gather based on whether your label looks like it was printed on a home printer versus one that literally sparkles on the shelf. There are so many diverse effects that can help enhance the design that you have created. (Emphasis on the enhancement; special effects and finishes cannot cover up a design that is not successful in the first place). Attention grabbers like a spot gloss that put a glaze on your logo, or a silver or gold foil that highlights the flavor of the product are great ways to draw eyes to the important parts of your label or packaging.
Printing effects help you not only catch visual attention, but also can be a tactile piece as well. People want to feel quality when they pick up the product. Are you a handmade, local company? Try a kraft paper that feels like you made it yourself, but looks like it will fit in at a high-end boutique. Embossing effects on tags and boxes make a literal imprint on both your packaging and the customer’s view of it. Do you have a product that is small batch, artisanal or almost to a fine-art level? Screen printed bottles feel like you painted the surface yourself, with inks that are laid overtop the substrate the way that paint is applied to a canvas. Or, how about a satin finish that feels velvety smooth when your customer opens the box?
While these various effects can be costly, you can still achieve a great end product if you take the basic paper you print on into consideration. Simple decisions like a choice between an uncoated, matte, or gloss stock can make all the difference.
Up next in our Cannabis Packaging Trends for 2019: #2 Point of Sale Displays Get More Creative and #3 Reducing Packaging Waste.