Welcome to 2019! After riding a tidal wave in 2018 of cannabis industry firsts… what does 2019 have in store for this emerging industry? We’ve been listing our top predictions for cannabis packaging trends with the following trend toppers: #1 Step up Your Printing Game, #2 Point of Sale Displays Get More Creative, #3 Reducing Packaging Waste, and #4 Cute is Out.
Working as a branding and design partner for cannabis brands, we’ve been keeping a close on what’s trending as the market continues to grow. We finish out our list of packaging design trends that we think will take hold in 2019. Happy New Year!
#5 Keep it Compliant.
This is less of a trend, but rather a must-do for any cannabis packaging. Standing out on shelf is one thing but if your packaging isn’t compliant with the state regulations, then a dispensary won’t carry it. Check your states regulations before you start to design the packaging. And then check them again before you go into production, as the rules can change. It is the responsibility of the manufacturer to know the packaging laws. As a design team, we also invest our time at KIND in reviewing the regulations and keeping state laws up to date for labeling and packaging of cannabis products. In the New Year, we predict that packaging design will become more creative while also maintaining strict labeling regulations.
#6 Proprietary Packaging Structures
Packaging innovation is really starting to take root in the cannabis industry as manufacturers are looking for unique packaging options. Industry packaging leaders, Kush Bottles launched three new proprietary packaging lines, LocTin, Palm N Turn, and UV Glass Concentrate Containers this past summer. Other packaging innovators include Crativ, Diamond Packaging, and Safer Packaging. These companies and others like them are developing creative solutions for cannabis brands while also ensuring that children are protected.
It’s even more evident today that packaging has to be considered advertisement for your brand and needs to communicate the benefit of your products to consumers. The cannabis marketplace is getting crowded. Custom labels, custom designs and even custom packaging options will become the norm in 2019. We can’t wait to see how innovative cannabis brands will step up their design game to compete and, in the end, succeed.